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Copywriting

Online Jan 13, Jan 20, Jan 27, Feb 3, Feb 10, Feb 24, Mar 3 (7 Monday Afternoons)5:30pm - 7:30pm Pacific$425Limited Spots

9 Spots Left

Want to turn your creative writing chops into a healthy freelance paycheck? From email marketing, SEO and web copy to writing for social media and advertorial, get the skills you need to break into advertising as a creative writer. In this 7-week Online Copywriting Class, Copywriting Master and Branding Guru Dan Hofstadter (Clients include Google, Netflix, Facebook) will show you how to transform brand messages into compelling stories and punchy copy.

Through informative craft lectures and fun, in-class writing exercises, you’ll explore branded content creation, social media posting, advertising campaigns and gain a foundational understanding of SEO keywords, email marketing language, and best practices to help give you an edge over the competition. He’ll also share insider tips for working with agency teams and clients to help sell your work into approval. By the end of the class you’ll have built a solid and diverse copywriting portfolio to help you get a foot in that top agency door. Clio not included.

Before you know it, you will be ready to join the ranks of the 24 students who have gotten freelance and permanent copywriting gigs after taking this class.

Dan Hofstadter

Target, Netflix, Google

Dan is a freelance creative director and copywriter currently at Google and Netflix. Over 16 years, he's full-timed at Goodby, Silverstein & Partners, BBDO, Leo Burnett, Edelman and Eleven Inc, and freelanced at Facebook, 72andsunny, Crispin, Porter + Bogusky, B-Reel, David&Goliath, among others. He's created campaigns for Adidas, Taco Bell, Comcast, Got Milk?, Taylormade, Target, HP, Kellogg's, Netflix, Google, Facebook, and others. Dan is also partner and creative director at brewery startup TrustedGut and a part-time voice actor. His work has been awarded by Cannes Lions, The One Show, Effies, Art Directors Club, Webbys, London Int'l Awards and New York Festivals. MORE

“Dan expanded ideas, built on what was working & pushed us to more interesting places. It helped me think more creatively, and I'm a better writer for it. This class was great!”
“Dan did a great job of creating fun in and out of class assignments and kept things incredibly engaging in class. He was very patient, resourceful, encouraging, and helpful and it's clear he has a wealth of information on the subject of copywriting.”
“Dan was very generous by offering to give feedback via email or at any point in our copywriting journey--even after the class ended. He genuinely wants to help. He also really knows his stuff and gave pro-level instruction. It helped so much to learn from somebody who has been doing the work for years yet doesn't have any ego, just good vibes.”
“Dan can magically take your idea and make it even better. He creates a fun environment where everyone learns to push concepts and solve communication problems quickly.”
“I really loved my class with Dan. He was kind, gave great feedback, super knowledgable, and helpful in giving us great ideas on how to get work after. I can’t say enough positive things about him, honestly.”
“He was always enthusiastic and supportive. He was always organized and prepared, giving us lots of great instruction.”
“Incredibly warm, friendly, funny, helpful and kind. He clearly knows his sh*t. He was always very supportive with his feedback, never critical. Dan was the man.”

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