An Interview With Sophia Kercher

By Nicole Erb

Ever dream of crushing the freelance beat? Meet Sophia Kercher. She’s written everything from deeply personal tales to researched pieces for huge journals. She knows what it takes to regularly be published in The New York Times, Elle, Variety, LA Weekly, Salon, and more. It takes guts, talent, persistence, and a dash of his girl Friday.

Sophia is teaching a journalism classes at Writing Pad Online in January. You’ll learn everything you need to know to craft honest, publishable essays, research articles or pitch editors. Until then, get to know Sophia!

1. Let’s start with your background? When did you start writing & how’d you break into the biz?

I grew up devouring books. I always knew I wanted to tell stories even when I was very young. I went to college at UC Santa Barbara where I started writing for my school newspaper’s arts section. The paper paid something like $35 an article, and I couldn’t believe I got paid to go see movies or bands that I liked and write about them—it felt too good to be true. Sometimes I still feel like that.

2. You’ve landed work in massive publications like the NY Times, Elle, Variety, and Salon. What’s one way to set your piece apart from the competition in the eyes of these prestigious places?

My strategy is what I call being an “idea machine.” I come up with as many story ideas as I can, research what outlet they would best fit in, and send pitches out into the universe (with my fingers crossed).

3. In addition to being a successful essayist, you’ve also been an editor and an editorial director. What is the most common mistake writers make when trying to make contact with an editor?

The most common mistake writers make is not following up. Editors are often balancing multiple projects at once and managing several different writers so it’s common for your email to get lost in the shuffle. Don’t be afraid to send a follow up email when you don’t hear back. And if you don’t hear back at all don’t take it personally, that means it’s time to send your essay or pitch to a new outlet.

4. One of the biggest challenges and most important aspects of the personal essay is a willingness to be vulnerable and exposed to your audience. How do you do it?

I still struggle with what I’m willing to share and what I’m not, but that tension is what makes writing personal essays exciting. My advice to writers is to keep a journal where they let their emotions spill out on the page. Don’t write on a laptop; use a good old-fashioned pen and paper. Don’t have to update your journal every day and don’t share it with anyone. Revisit the journal when you start your essay or you’re feeling stuck and need to remember the rawness of your feelings and how to describe them.

5. How do you approach personal pieces (your LA Times piece) vs journalistic pieces (NY Times)?

I’ve spent three months to a year and a half writing personal pieces. For me, personal writing takes patience. I tend to let personal stories sit for some time in order to add more depth, and distance from the story and its characters. Meanwhile, I can write a reported piece in less than a week and move on to the next project immediately. But I’m always surprised that some of my best writing can come from a tight deadline.

6. Any advice you have for aspiring journalists?

Find someone’s writing you admire that lives in your city and invite them out for coffee or tea and ask them about their career and writing process. You’ll be surprised.

So many people will be happy to meet with you. I still have journalist friends who I met this way. Also, go to parties. Some of my best new ideas come from talking to strangers at parties. It’s easy and fun.

7. The romantic friendship in your LA Times piece is so tangible and relatable thanks to your incredible knack for detail. How do you pick and choose which details to use and which to cut? Where do you find the balance between the universal and the specific?

I learned as an editor the more specific you can be in a piece the better. What details to pick and choose depends on the publication. When I’m writing for the LA Times or the Weekly, my details will focus on specifics to the city, for example I’ll include street names or well-known restaurants. Whereas when I’m writing for an audience that is national, like Salon, my details can be more universal but I always keep them as specific.

8. Pitching stories is one of the most crucial and nuanced steps of getting published. What’s your biggest piece of advice for aspiring writers trying to get an editor’s attention?

My biggest piece of advice for writers trying to get an editor’s attention is to be extremely familiar with the outlet they are pitching to. Find out what kind of stories the editor is looking for (it’s OK to ask), read the publication from top-to-bottom, and tailor your pitches just for that publication and that specific editor.

9. What do you think is the difference between a good and a great essay?

A good essay weaves a compelling story but a great essay has a narrative that makes you feel something: knees shaking, heart aching, head spinning.

10. We know that you’ll cover this more fully in your class, but can you let us in on one secret in crafting hooks for your pitch?

Journalism is different than other forms of publishing because it speaks to this very moment in time. Have a timely hook in your pitch or essay that relates to the news cycle, trends, or season. That time hook gives you an advantage when you’re pitching. One thing to remember is it doesn’t have to be a complicated news angle. For example, for my recent New York Times piece about an app for mobile-first moms to connect (and the dark side of technology for parents) the time hook was Mother’s Day.

11. What can students expect to learn from your class?

In my class, I’ll be passing on more than 10 years of knowledge and the tools and strategies that helped me land stories and essays in the New York Times, Elle, Salon, the Los Angeles Times, and other publications. I’ll offer writing prompts to kick-start ideas, a guide for how to crack the personal essay market, and tips for knocking down creative blocks. I’ll share how to include all the essential elements that editors look for in a personal essay: the hook, tone and angle—and some bad date stories, because who doesn’t love a good bad date story?

Thanks so much, Sophia!

Check out some of Sophia’s amazing pieces:

NY Times: An App for Mothers Who Missed Out on Tinder

LA Times: LA Affairs: Fiction With A Friend, Not Boyfriend

Elle: Men Have Vocal Fry and Uptalk Too, But People Don’t Penalize Them in the Same Way

An Interview with Eliza Smith

By Laura Van Slyke

Ever thought, “I wanna hear myself on the radio”? Eliza Smith did and now that’s where you can find her! A producer of both non-fiction and fictional pieces for Snap Judgment, Eliza is living her radio dreams. Whether it’s writing, editing, producing, researching, or even acting in the stories, she leaves no stone unturned.

Eliza will be teaching a class on Podcasting (5 Wk) at Writing Pad San Francisco starting Sunday, 11/5, where you’ll learn everything you need to build your own podcast.
 

1. What first attracted you to making stories for radio?

I’ve loved public radio since I was a kid. I grew up in Santa Monica, and my home station was KCRW. I remember hearing Terry Gross and Ira Glass and thinking, “I want to hear myself on the radio someday.” (I realize that that isn’t an original feeling!).

For a long time, I thought I’d become a fiction writer. I wrote stories from the time I learned to write, through college. But after school, I started a podcast with my friend; it featured flash fiction & small press authors. I realized that I loved editing so much more than I enjoyed writing. Where writing felt like pulling teeth, I loved finding ways for people tell their stories better.

I had worked in the social sector as a grant writer since I graduated school. When I met my now-husband, I told him that I wanted to be a radio producer full-time. He’s an audio engineer & a record producer full time, and helped me navigate the ins-and-outs of interning and juggling side gigs. At his urging, I quit my full-time job, and took an internship at the Kitchen Sisters. I ended up meeting Julia DeWitt, a former Snap Judgment producer, through friends. She helped me understand the radio world better, and introduced me to Mark and Glynn at Snap Judgment. The rest, as they say, is history. I’ve been at Snap for 3 years now, and I love every minute of my work.

2. You also write your own fiction which has been published on places like Spork, Pank, and the Litography Project. What is your favorite thing about storytelling?

I think my favorite thing about story telling is that I can become an expert on subjects I’m really interested in. Whether I’m writing fiction or producing a nonfiction segment on Snap, I need to research what I’m writing about. When I write fiction, I tend to write “fabulist” stories (I love people like Etgar Keret, Angela Carter, Alissa Nutting, Manuel Gonzales, Italo Calvino, etc.).

Fiction allows me to do more existential research. I can explore subjects and themes that may or may not be “real” in the traditional sense–like ghosts, inanimate objects-turned-animate, animal/people hybrids–and become a sort of “expert” in them.

I’ll read folklore that features the themes I’m exploring, reference writers who’ve explored this territory before me, even read scholarship that analyzes to these themes.

When I make nonfiction, I do the same thing, but my research is grounded in more concrete phenomena. For example, for the past year or so, I’ve been researching what happens to homeless people when they die. I’ve been researching Hart’s Island in the Hudson River. I’ve learned a ton about schizophrenia from a story I did about Charles Monroe Kane. I’ve gotten to learn a lot about what it’s like to be a teenager right now–I’ve been following a senior at Mission High for the last 9 months. My job allows me to be a student all the time. And this is great, because I LOVE school and thought I’d miss it. Turns out, I don’t have to miss it at all!

3. What’s one thing you can do in radio that you can’t do in any other genre?

I think you can be intimate in radio in a way that you can’t in other genres. You’re literally in someone’s head when you’re telling a story–and this allows you to deal with concepts are really personal. I mentioned this story above–I interviewed Charles Monroe Kane from To the Best of Our Knowledge about his experiences as a child preacher who had undiagnosed schizophrenia. I felt like I could really go deep and explore mental illness with him because we are on the radio. He has roughly 16 minutes to talk about what it feels like to hear voices in his head… and I love that listeners are experiencing him as a voice in their heads. I think there is such a closeness in that act of listening that can’t be duplicated in other media. And I love creating that experience for listeners, of losing one’s self in someone else’s personal space.

4. What do you look for in a story when you want it to go from the page to the recording booth?

For fiction, we look for pretty much the exact same thing we look for in nonfictional Snap stories: a beginning, middle, and end with a good twist, strong characters, and a little bit of je ne sais quoi-freshness. We talk about our stories a lot as “movies for your ears”, and when I’m on the hunt for fiction, I’m looking for stories that have a filmic quality. I’m looking for evocative imagery, powerful scenes and characters with agency facing/resolving conflict.

The really fun part of doing fiction is that I get to adapt the work of writers I admire. It’s such an honor to work with authors whose work I’ve been so excited to discover. And I get to jump into that editorial role–I have raw material to work with, and I get to retell it. We’ve only done one of my original stories, and I had written the flash fiction version of it a few years ago, so I got to be an editor/adaptor there, too.

It’s also really fun doing voice acting, casting, directing, and collaborating with our sound team on foley, score, and audio context. When a fiction production comes together, it feels really magical.

5. Let us in on one thing that Snap Judgment looks for in a story to air on the show?

I think my favorite part of our stories is that we demand the narrator/main character display a great amount of agency. They make decisions that affect the world around them–that have ripple effects. Personally, I value my own agency a great deal, and try to exercise it when I know I need to, even if it’s scary. And I love talking to people who have had to flex that muscle in difficult decisions.

Recently, I did a story about a woman who is was an Apartheid-government spy in South Africa. Her decision to defect and join the opposition was enormous, with great consequences, but she did it anyway because she felt she couldn’t live with herself otherwise. We did all our interviews at 3am, Pacific Time, because she lives in Italy now, and I just remember feeling so excited listening to her. I was (probably not) the only person awake in my neighborhood, listening to a woman talk about how she risked her life to help bring an end to an evil regime. *chills!*

6. Would you walk us through the process of a radio piece from story scouting to final touches?

I should say that every story is different–some stories basically produce themselves, and take about a month to make (this is the standard, everything-goes-to-plan, meet-all-your-deadlines production span for us at Snap). And some, I’ve worked on for quite literally years. So, I would say that time is a major variable.

But story scouting, or searching for pitches, is something I do on a daily basis. I think I spend, easily, about 3-5 hours a week looking for stories. This is really hard and really fun, simultaneously. I won’t reveal my sources, because I’ve found some weird places to explore that really work for me, and I’ve spent a long time locating those places. But I usually find a thread, an idea, and tease it out through research.

I’ll look for concepts, then people whose stories are examples of those concepts, if that makes sense. So for example, I wanted to do a story about impossible instances of survival. So I worked with my colleague, Anna Sussman, to adapt an Esquire piece about a group of people surviving a deadly tornado by jumping in a cooler at the back of a gas station.

What made that piece magical? SOMEONE RECORDED THE WHOLE TORNADO WITH THEIR iPHONE FROM THE INSIDE OF THE COOLER. That’s holy grail tape, right there.

Interviews are about 2 hours long. Generally, we do 2-3 interviews, so we work with 4-6 hours of tape per story. It’s a lot of work cutting it down. But often during an interview, you know what parts of the tape are going to be very useful to your story. It’s easy to locate them if you get the sound files right away–if you get it a little later, a transcript helps with that. Editing can take a while, depending, as aforementioned, on how much time the story needs to be a story.

We have the luxury of having a phenomenal in-house sound team. Pat Mesiti-Miller, Leon Morimoto, and Renzo Gorrio write the original score & sound design all of our stories. So our stories really get the luxury treatment from these insanely talented people.

Also, it’s important to mention that sometimes, you do a ton of work, and your story gets killed. Lots and lots of Snap stories never see the light of day. And I hate getting stories killed, but I’m so grateful for my colleagues for killing my stories that aren’t good enough. Failing = growth, in my opinion.

7. What are your favorite podcasts right now (other than Snap)?

I’m really into the entire Crooked Media universe–I love Pod Save America, Lovett or Leave it, and now, Pod Save the People. I also really appreciate the levity of all the folks who make the NPR Politics podcast.

I listen to a ton of audiobooks on Audible. Right now, I’m listening to It by Stephen King, and I’m loving it.

8. What separates a good story for the radio from a great story?

A good radio story is one that is full of darlings that should have been killed. A great radio story is one in which every single word matters.

9. Do you think the rising craze over podcasts can help us build deeper empathy through storytelling?

I do, but I think we have to reach out to people who do not already participate in what we are doing as an industry. As a white woman in podcasting–and there are a lot of white women in podcasting–my aim is to use my job to be the person who hands to mic to people who we don’t hear from. I try to ask myself as often as possible: how can I amplify voices that I know we don’t hear from enough? Who do we need to hear from? And, how can I help listeners confront and digest ideas which are uncomfortable?

As a producer, my job is basically creating a really nice package for other people’s stories. Recently, I produced a story about Genetic Sexual Attraction, a concept that a lot of people are really uncomfortable with. My aim with the story was to give this couple the mic, to talk about their experience. Which, by the way, is really tender and wonderful and genuine. I hope that came across in the story that aired.

I am also really proud that, in a field plagued by a lack of diversity, I get to work for a show that talks the talk and walks the walk. We have a very diverse staff, and it’s such a service to our show: we have different backgrounds, different levels of experience, different areas of interest. I learn from my co-workers all the time. I think this is also reflected in our interviewees: we make a point to talk to lots of really different people. And yes, there definitely are times when we need to course-correct and make sure we interview less men, or more people of color, or more people from outside the US, but we are able to be honest and identify these disparities in our coverage and address them pretty nimbly.

10. Let us in on one thing that students will learn in your “Radio Storytelling” class?

That failure is integral to growth when it comes to writing (or anything). I hope everyone can learn to celebrate the fact that sometimes, you need to write a thousand shitty stories before you write one you love. It’s important to acknowledge that sometimes, things don’t work.

And it’s better to move on and devote your creative energy to projects that have legs, as opposed to trying to beat the proverbial dead horse. Most of the time, you write things that are terrible. Sometimes, you knock it out of the park. The proportions are unfair, but hey, so is life. Plus, it feels so much better to put out one story you’re obsessed with, as opposed to 10 stories that’ll embarrass you a year later.

Wow! Thanks for paying it forward and sharing so much with us, Eliza. Remember to check out Eliza’s Podcasting class starting Sun. 11/5 in San Francisco.

By Nicole Erb

Breaking into the writers’ room can feel impossible. But persistence, flexibility, and talent pay off. Enter: Michael. Starting with a Daytime Emmy nomination (GENERAL HOSPITAL), Michael has written for sitcom (AWKWARD), family drama (BROTHERS AND SISTERS), and dramedy (JANE THE VIRGIN). Now he’s working on interactive mobile storytelling. In this interview with TV Writer Michael Cinquemani, he discusses his incredibly versatile path.

Michael will be teaching a live online TV Pilot Writing Class at Writing Pad starting Tuesday, 2/6 where you’ll learn everything you need to know about TV fundamentals and crafting a great TV series.

1. How did you land your first TV gig?

Let’s see… my father’s-boss’-friend’s-cousin’s-former roommate had a production job on a soap opera and got me an interview as an intern on a show in New York. I didn’t go to a school with a screenwriting program like USC or UCLA so I just dug deep (obviously– that’s like almost six degrees of separation) and asked everyone I knew if they knew anyone who could help me break in. I got that internship and within weeks I was the writers’ assistant at the soap and soaking up everything I could learn about the process of writing for TV. From there I just kept generating new specs and taking any gig that kept me in and around the writing room.

Eventually I started writing scripts for soaps while doing a full time job as a script continuity editor, then I got my first full time writing contract. After a few years I wanted to try my hand at primetime, but no one would even consider me. It was frustrating, because here I’d written hours and hours of TV and been in writing rooms but I couldn’t get in the door. So I kept writing new traditional show specs and pilots and after a few tries landed the Disney Fellowship which opened doors to so many other shows. And I pretty much kept staffing after that.

2. You began your career working for successful soaps like General Hospital and All My Children and then made the transition to working for amazing shows like The Vampire Diaries, Revenge, Awkward, and Jane the Virgin. Any difference between a writers’ room for soaps and primetime?

Every show I’ve been on has a different system but the net result is the same. You’re trying to put out great TV. Soaps are much more of a factory. You have to produce so much long story, outlines, scripts and episodes per week to keep the show on the air. The jobs are a little more discreet and sometimes the writers aren’t even in the same state! The head writers are mostly responsible for the thrust of the long arc, the outline writers help shape individual days and then someone else writes the actual script. In both cases, you learn not to be precious.

3. What separates a good script from a great script?

Voice. Point of view. Heart. Dialogue. I’m obsessed with all of these. People talk a lot about the rules of the craft. I think you can break any of those rules if you have a strong voice. A strong point of view. If you pour your heart into it and even if you can just write aspirational dialogue that makes people wish they could talk like that in real life. That’s the Sorkin thing. Or the “Gilmore Girls” thing. The Buffy thing.

But at the end of the day the story needs to move people. It needs to be focused. That’s a lot of things that separate a good script from a great script, huh? The truth might be that when a script is great all of the above just comes together seamlessly and we’re entertained.

4. You’ve sold two pilots to MTV. You’ve sold them two. What’s the key to a successful pitch?

Know your story inside and out. Love, live, and die by it. There are a bunch of tricks you can employ to land a pitch. But nothing beats preparation. You can be insanely charismatic but if there are holes and they get called out you’re not gonna make a sale. They might like the idea but they’re not going to be convinced you can execute it. So practice, be passionate, and the audience will be compelled!

5. What’s the #1 rookie writer mistake?

Not hooking the reader in the first few pages. I want to give someone a script that they can’t put down. And honestly, people in the business are reading SO much, it’s hard to keep their attention. So do whatever you can to make the first five pages, ten, fifteen completely original and engaging. Make the reader HAVE TO keep turning them to the end. Engage, engage, engage. You can do that but surprising the reader, with an unexpected scenario out of the gate, with a really original character or a brutally honest voice. Don’t give them one single line that allows them to bail.

6. You’ve worked on some of the greatest comedies and dramas. How do you stay versatile?

That was totally by design. When I first started in TV I heard, “you can’t write primetime, you write soap.” Or “you can’t do half hour if you’re in hour.”

“You want to work in comedy now– you’re a drama writer!” It pissed me off. I loved teen dramedy. I loved classy family drama. Basically I was all about character. If I wanted to spend time with a character week-to-week I didn’t care what format their show was in– I wanted to watch. I felt the same way about my writing.

So if I was on a teen half hour– when it came time to look for new work– I asked my agents to submit me for hour. I figured being versatile in an ever growing and changing marketplace would be make me more employable. And also, I watched these kinds of shows and considered myself a good mimic. So I got to have fun, face new challenges and work on a lot of shows I loved. It was win-win.

7. What’s your advice to aspiring TV writers for breaking into the biz & having a healthy career?

Try everything. The fellowships and writing workshops and classes and programs. Be knowledgeable about the business. Watch A LOT of TV. Read A LOT of books. Consume, consume, consume entertainment and know how to talk about it. Be educated and voracious about information. You never know who you’ll be talking to and how it could help. Never look down on a job. Whether it be a PA or working on an exec’s desk. If you want to be in the business, be around it, too. And of course write, write, write. It’s a struggle. But the worst thing is getting a break and then not being prepared for it. That means you’ve squandered a possibly once-in-a-lifetime opportunity and that’s a tragedy.

8. You are currently working as a showrunner at the interactive mobile storytelling platform, EPISODE. How is the process of writing stories for mobile different than TV?

Turns out it’s not. EPISODE is a cool place that is fostering an online community of writers to tell stories visually. For any of the branded product (like MEAN GIRLS or PRETTY LITTLE LIARS) or Episode Originals (like JUVIE or THE ROYAL BABY) I run the room the same way it’s done in TV. We take an idea, we flesh it out, we come up with a long story, arc that over the designated number of chapters we’ll have in a season and make sure that the cliffhanger on the story makes the reader feel like they MUST continue reading or die. We laugh, we tell personal stories, we argue about plot points and character motivation. We work together collaboratively to make the story entertaining.

The biggest variation in mobile at this point is that the reader gets to make choices along the way in the story that will take them in different directions– something we’re not seeing on TV yet. And that leads to variation in the narrative and the character’s journey. Sure you can’t do everything that they can on a big budget TV show yet but this is a different medium and it’s growing and evolving and in the future we’ll definitely get there. At the end of the day story is story and writing is about communicating that story in the best, most clear and entertaining way possible. You can’t do that without writers!

9. How do you keep shows gripping for multiple episodes and seasons?

I’ve always felt that in serialized fiction that the character is key to keeping people coming back. A great plot isn’t going to resonate if you don’t care about the characters. Soaps and comic books have proved that for decades. Movies are doing that now with all the legacy franchises like STAR WARS. People want to keep going back to those narratives because of great characters. TV is the same– in fact it’s the BEST medium for constantly getting to feed the audience character story.

A character doesn’t have to be shocking to be compelling either. That’s an idea that seems to have been popular in the last ten years. You don’t have to be an anti-hero to be a compelling character. I think you just have to be true. Honest characterization is the best. If we trust that the character is being true to themselves and their struggle I think we come back season after season. We want to believe people can change and evolve. TV let’s us follow that journey. If it works, we’re hooked.

10. Where do find stories? Can you give me an example of something that happened to you that you adapted to storylines that were used on a show that you worked on?

There’s a popular adage: write what you know. And boy have I found that’s true. That doesn’t mean if you’re a kid from Long Island who moved to Hollywood to be a writer EVERY story you write is about that. It’s all about how you take the experiences of your life, your unique point-of-view and apply it to any given scenario that you’re writing.

I used to say that people always mocked soaps because of the “back from the dead” storylines. But then I’d ask them to imagine that they had a relationship that ended tragically and had to deal with that grief and eventually move on with their lives.

And then one day, that person, who maybe moved away or cut you out of their life abruptly showed up again wanting to get back in. How would you react? How would that feel? It’s probably happened to everyone at some point in their lives. Well that’s how you approach a back from the dead scenario in your writing. It’s more extreme but the emotional core is there.

Specifically I can say that I had a personal story in my youth– about how I had a crush on a girl and tried to woo her in the fourth grade by giving her a really special birthday present– and how CRUSHED I was when she liked another boy’s gift more– that I used in my storytelling that got me several jobs. What made the story kind of unique was that I turned out to be gay– but at the time– I had no idea. I just wanted this girl to like me! And I think the adults around me were thinking– this is kind of weird. I used that story as a C story in a spec for “Ugly Betty.” Her nephew Justin was gay but didn’t know it. People just really reacted to how personal and unusual the story was. I think they thought it was funny and sweet and human. It got me my first two jobs in primetime.

11. Give us a preview of what writers will learn from your classes?

They’ll learn everything I know from twenty years in the business. I tend to over share. And I’ll do that here, too. I think they can expect honesty, passion, practical advice and more than a few colorful anecdotes to help them either not make the mistakes I did or hopefully inspire a direction in their own work. I’ll talk about (in no specific order here) everything from pace, rhythm, voice and point of view to long story, triangles and cliffhangers. Nothing they want to know is off limits.

Thank you, Michael! We’re all one step closer to writing our buzz-inducing pilot.

Check out Michael’s Online TV Pilot class!

An Interview with Bob Carlson

by Jenny Chi

Bob Carlson is an award winning audio producer, musician and broadcaster. He’s the host and producer of UnFictional, a weekly program of unusual stories and compelling personal documentaries airing on KCRW radio, and podcast on KCRW.com. During his long career at KCRW, he served as director of production and shaped the station’s unique sound as a music engineer, DJ and radio drama creator. His work has also been heard on NPR, the BBC and many other places.

Bob took time out to talk to us about his roots, his work, his criteria for great broadcast storytelling, and his most memorable aired stories.

We’re very privileged to have Bob teaching Radio Storytelling at Writing Pad!

1. How did you get your start in audio producing?

I actually studied radio in college (Emerson College in Boston). After that I worked at some commercial radio stations as a DJ. At one time I worked at one of those radio stations that look like a shack in the middle of the desert. During that time I was always drawn to the production aspect of the job; working in the studio, making programs and commercials. Eventually I started at KCRW, first as a volunteer, then as a recording engineer and finally Director of Production.

2. You produce the show UnFictional, a program of real-life stories and documentaries told by talented independent writers and performers. What do you look for in a story when you are choosing what to air on your show?

I look for stories that have a viscerally interesting topic, like crime, secrets, mysteries, obsessions, or life changing situations. I also like characters that live in a world that I’ve always wondered about, like bathroom attendants, mariachis, or nuclear missile launch officers. I like stories that have twists and surprises, that don’t go in the direction you’re expecting.

Funny stories are great, of course, but I particularly like stories that feel human. They humor AND emotion. I like the listener to feel like they’ve been through something significant with the character, like a good novel or a short story.

3. What is the difference between broadcast and performed storytelling?

It depends on the storyteller, but the main difference is probably the dynamics of the performance. When you’re on stage, you’re standing in front of a group of people and you have to project enough energy to command attention. Big is better, big laughs and big moments. On stage you’re trying to create a communal experience for the audience, and the energy you create in the room is part of the experience.

A story on the radio is more like telling someone a story over dinner, or even whispering in their ear. People are often listening to the radio or a podcast when they’re alone, or at least isolated from the world by wearing headphones. Performances can be more understated and subtle. Rather than creating a group experience, you’re practically being a voice in someone’s head, so you can tap more directly into their emotions and personal memories and experiences.

4. You also host UnFictional, and have had various on-air broadcasting experiences. How do you think these hosting experiences have influenced your career as a radio producer?

There is a ton of interesting audio work that goes on at KCRW, and I’ve done it all. I mixed live performances for the music shows, recorded and edited hundreds of talk shows. Having all that practice of listening to voices and hearing people tell stories gave me a good sense of what works and what doesn’t.

Also, at one time KCRW even produced radio dramas and story series’. That’s how I realized that often the most compelling type of storytelling on the radio is simply a single talented person telling a great story.

5. How did you come up with the idea for UnFictional?

One of my closest colleagues over my many years at KCRW has been Jennifer Ferro, who is now general manager. She and I were longtime fans of the work of independent radio producers. So in 2010 she asked me to put together an outlet to highlight great work, and create new stuff.

6. Before working on UnFictional, you served as KCRW’s Director of Production. What creative direction did you take the radio station to and how did you determine that?

The biggest thing that happened while I was Production Director was the explosion of digital technologies for production. As a producer, all of a sudden you had incredible flexibility and capabilities. Now, one person could create intricately produced work that wasn’t even possible before.

Because of this, my contribution was to add an emphasis on craft and quality. We outfitted the studios with new equipment and used advanced techniques. The result was that our live music performances now often sound as good as studio recordings. Plus we were able to craft our interviews more, keep the good stuff and get rid of the boring stuff. All done more quickly and effectively. Plus we were able to start producing sophisticated documentary work, which ended up as an important step toward the kind of work I’m doing on UnFictional.

7. What advice would you give to DJs and hosts hoping to break into the field of radio producing?

No breaking-in necessary, just go and do it! The tools you need to do audio work are so cheap now, that if you have a passion for it, the cost of entry is low. It’s also vital to listen to a lot of the great work being done on the radio and podcasts nowadays. Once you’ve developed a style and you have work you want to share, there are many ways to distribute your work online.

8. What was the most memorable story that aired on UnFictional?

I get so deeply entrenched in the details of producing the stories for my program that I barely forget any of them. That said, one of my most memorable moments happened when I was first developing the show. At the time I had a vague idea of what the tone of the show should be, but I probably wouldn’t have been able to articulate it.

A friend of mine invited my wife and I to a literary reading. While I was there I saw a writer named Dave White read a story he’d written. He was direct and matter of fact, almost a little scary. At the same time though, he projected a vulnerability that made it clear he had suffered plenty of psychological wounds in his life. Most importantly he was freaking hilarious. Immediately I could see the tone of my show defined right in front of me. And in fact, Dave White was on an early episode of my show, and several others since.

9. Can you give us a preview of the special techniques for selecting and producing stories that participants will learn in your class?

A good story will have something at stake, and say something that people can identify with on some level. It shouldn’t be a one-joke story, mean spirited or silly. Even a simple or funny story can say something profound.

Writing for radio should sound more like talking than writing. A listener can’t go back and re-read if they missed something. Radio writing should use clear, short declarative sentences, complicated sentence structures are for print.

Thank you so much for that informative interview, Bob!

Catch Bob’s Radio Storytelling class at Writing Pad.

By Paula Sword Orr and Dalia Martinez

If there is anyone who knows who to make a true story exciting, it’s Brett Paesel. Brett has written the Los Angeles Times bestselling memoir, “Mommies Who Drink: Sex, Drugs, and Other Distant Memories of an Ordinary Mom” (Warner Books) where she turned the drudgery of parenthood into high comedy. “Mommies Who Drink” was selected as an Elle Magazine Must Read, a hot summer pick in Entertainment Weekly, and one of “Summers’ Hottest Reads” in People Magazine. The Boston Globe proclaimed the book “honest, affectionate, and smartly written. . . real, and laugh-out-loud funny.”

Whether she’s writing about financial hardships, insufferable Mommy and Me parties, or the artist’s life, you can find Brett’s stories, essays, and articles in The New York Times, The Los Angeles Times, Salon.com, More magazine, Self and other places. Brett has also written television pilots for HBO, ABC, Fox, WB, Lifetime, and Nick at Nite.

Lucky for us, she’ll be teaching a Memoir Class at starting Sun. 2/11. Sign up before it’s full!

Brett sat down with us to chat about what makes memoirs and personal essays worth reading and what subjects she refuses to touch.

1. Why did you decide to write a memoir and how did you get it published?

I was writing short autobiographical pieces about my life for a writing class. After I had a few written, I read them out loud in spoken word venues around town. At one of these shows, a literary manager came up to me and said, “I think that this is a book and a TV show.” I remember telling my mother that a manager wanted to read the rest of my work. She was very suspicious, telling me that he was probably hitting on me. I was six months pregnant at the time, and pretty sure that the manager’s interest in my work was legit! Anyway, he got me a lit agent in New York and, after HBO bought a show based on my book proposal, I sold the book. It was a wild ride and pretty unusual as far as these things go. Nothing in my life has gone so smoothly before or since!

2. You have an impressive list of publishing credits. When did you start writing essays and how did you break in?

Publications approached me after reading my book, although I did sell three or four before the book came out. I think that writing in a humorous vein gave me an edge. It’s less true now, but at the time humorous pieces about parenting were rare. It was at a time when there was still a preciousness about being a mother and the beautiful, life-fulfilling act of raising a child. Frankly, I love being a parent, but that kind of earnestness can make for pretty dull reading.

3. Now that you’ve written a bestselling memoir, what do you think the elements of a good memoir are?

Unflinching honesty. Having something real to say. Your work cannot simply be about this “cool,” “funny,” or “horrific” thing that happened. It has to address a universal truth. Mine, for example, was about reclaiming my pre-baby youth: a journey that I discovered to be impossible. The narrator has to learn something throughout the book. In that respect, a memoir should be treated like a novel — with all of the narrative arcs that keep the reader engaged.

Good memoirs also have structures that work for the story. That can take the form of letters or a condensed timeline. The structure serves the message.

And, mostly, the narrator must be accessible to the reader. New writers often forget to put themselves into the story and let us in on their thinking. They often tell the story from an almost omnipotent POV. People read memoir because they want to connect to the narrator. If you haven’t got that, you don’t have a story.

4. What was your inspiration for your memoir “Mommies Who Drink”? Do you think that memoirs must focus on harrowing experiences to be effective?

My inspiration for “Mommies” was my own desperation for stories about parenting that related to my own. I felt completely isolated and lost. I wanted to give my baby back. I also wanted to read Sedaris-like humor relating to parenting. I couldn’t find it out there, so I decided to write it myself.

I don’t think that memoirs need to focus on harrowing experiences. However, they do need to have high stakes, something at risk. To that end, writers need to zero in on conflict and theme — just like a novel. Sometimes it’s harder in memoir because it’s difficult to be objective about your own life.

5. You write a lot about your kids and life as a mom. Are there any topics that are off limits? Did you have to exaggerate or enhance any real life events to make them story worthy?

I exaggerate because I am a humorist. This can bite you in the ass sometimes. I wrote an article for Salon once about forgetting my youngest’s birthday every year because it’s smack dab between Thanksgiving and Christmas. Truth is that we do forget until about a week ahead and we scramble around creating a party. For the article, I shortened the time frame and described the scramble as happening the day before. The article was absurd enough that I assumed readers would understand the comic conceit. Many did. But I got an outpouring of snarky “You suck as a parent” comments, too.

I would not write anything that would purposely embarrass my kids and, in general, I’m not mean-spirited — even though I’m a humorist. The character I’m always hardest on is myself. I’m the biggest idiot in the room. My work is almost always about my own incompetence and fears — not others’.

6. You’ve gotten many excerpts of your books published as essays. How do you figure out what qualifies as a stand alone piece? Do you have to adjust these pieces to transform them into publishable essays?

I do have to adjust. Articles are more formulaic. The writer needs to let the reader know what the piece is about pretty quickly. The narrator has to learn something within the piece. And it all has to be done under 2000 words. I usually target a good story and consider all those elements. The message can sometimes be altered to fit a particular publication.

7. How do you decide something is worth writing about?

If it makes me laugh out loud just thinking about it. If it embarrasses me. Or if it makes me cry. When any of those elements are in play, I assume I’ve hit on something that is universal in the human condition.

I like big themes: “betrayal,” “redemption,” “loss.”

8. What will students learn in your classes?

For my personal essay class, students will learn everything they need to know to write and publish an essay. For my memoir class, I tend to look at what students’ needs are first. Each class is different. The first class is all about getting on the same page with certain concepts. I do some generative exercises, but mostly my writing exercises are craft-based. I can work with all levels of experience. And it’s always interesting to me to see how classes gel and become their own working entity. I think my strongest suit is in teaching through notes — giving notes that everyone can learn from.

In brief, students learn craft, structure, different techniques for threading theme, how to mold their story into a readable narrative, and how to develop their narrator as a character. I also do generative exercises for those who are still looking for their story.

9. What advice do you have for aspiring writers?

Read, read, read. Read stuff that is like yours. Read closely to see how writers do the stuff that still puzzles you. Take a class that opens your mind, gives you pragmatic tools and inspiration, and kicks your ass a bit. Turn off your inner critic and dare to tell the story that you have obviously been burning to tell.

Don’t forget to sign up for Brett’s Memoir Class at Writing Pad starting Sun. 2/11 before it’s full!