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Copywriting

LA – East Jan 31, Feb 7, Feb 28, Mar 7, Mar 14 (5 Thurs. Evenings)7:30pm - 10:30pm$4251 Spot Left

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Want to turn your creative writing chops into a healthy freelance paycheck? From email marketing, SEO and web copy to writing for social media and advertorial, get the skills you need to break into advertising as a creative writer. In this 5-week Los Angeles Copywriting Class, Copywriting Master and Branding Guru Heather Sundell (Clients include Coca-Cola, AT&T, 20th Century Fox, Mary Kay, and Coffee Bean & Tea Leaf) will show you how to transform brand messages into compelling stories and punchy copy.

Through informative craft lectures and fun, in-class writing exercises, you’ll explore branded content creation, social media posting, advertising campaigns and gain a foundational understanding of SEO keywords, email marketing language, and best practices to help give you an edge over the competition. Heather also shares insider tips for working with agency teams and clients to help sell your work into approval. By the end of the class you’ll have a solid and diverse copywriting portfolio to help you get a foot in that top agency door. Clio not included.

Heather Sundell

Los Angeles Times, Forbes

Heather Sundell is a Los Angeles-based freelance writer, blogger, storyteller, content and branding expert. The former blogger of Terrible Twenties, Heather now (in her thirties) regularly blogs under her long-time digital alter ego, MissHezah. Her writing has been featured in the Los Angeles Times, Refinery29, Forbes, XOJane, Los Angeles Magazine and more. An improviser and live storyteller, Heather has performed at The Moth, Upright Citizens Brigade Theater, and online at BuzzFeed and SoulPancake. Heather has over a decade of experience in leading copywriting, branding, social media marketing, communications strategy and content creation for major brands like Coca-Cola, AT&T, 20th Century Fox, Mary Kay, Fullscreen, Coffee Bean & Tea Leaf and more. She holds a BA in Creative Writing from USC and is currently Head of Content at Joymode. MORE